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Nestlé Rolls Out Ruby Chocolate KitKats in Japan and South Korea

Nestlé Rolls Out Ruby Chocolate KitKats in Japan and South Korea


These pink bars are berry-flavored chocolate!

Japan and South Korea will be the first to receive new ruby chocolate KitKats from Nestle. This variety of the popular chocolate wafer treat is coated in a pink-hued, berry-flavored chocolate that is both sour and sweet. Named KitKat Chocolatory Sublime Ruby, the chocolate bar will be sold in Japanese and South Korean KitKat boutiques as well as online starting Friday, January 19.

Ruby chocolate, the seemingly perfect Valentine’s Day treat, was developed by Barry Callebaut, one of the world’s largest cocoa producers and grinders. According to Reuters, it is one of the first new kinds of chocolate in decades. The ruby chocolate is made from a recently developed cocoa powder that naturally has a rosy hue.

“Japan is the market that has made KitKat so iconic in terms of all the different flavors they’ve developed,” Nestlé’s global head of confectionery, Sandra Martinez, said in an interview. “This makes Japan the ideal market to go with this news, and KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world.”

The brand plans to roll out the berry-flavored bars next to Australia by their second quarter and the Latin American market by the end of the year.

We already knew the Japanese market was obsessed with new KitKat flavors. Just last year the brand released cough-drop flavored bars. However, there are a bunch of more appetizing flavors we would love to try. These are the 6 Japanese KitKat flavors we need in America.


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription


Natural, pink Kit Kats: the new chocolate for millennials

Nestle will sweeten Valentine’s Day with ruby-chocolate KitKats, choosing Japan, one of the world’s most candy-obsessed markets, for the debut of the first new type of natural chocolate in more than 80 years.

Ruby KitKats will be initially sold in Japan and South Korea before being rolled out to the UK and other countires. This is part of the company’s efforts to boost chocolate sales by encouraging consumers switch to healthier snacks.

Nestle struck a deal with Zurich-based Barry Callebaut AG, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the February 14th.

“KitKat is a brand that’s modern and connects well with millennials, so it’s the right brand to put the first ruby chocolate in the world,” said Sandra Martinez, Nestle’s global head of confectionery.

Related

Ruby chocolate, which is based on a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil, is naturally a pinkish color from the powder extracted during processing. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.

Nestlé’s efforts to “premium-ise” KitKat have been focused in Asian markets including Japan, Australia, South Korea and Thailand, where it has tested exotic flavoured KitKat bars ranging from green tea to strawberry cheesecake versions. It has also developed “KitKat Chocolatory” shops, where customers can snap up personalised KitKat gifts.

The ruby chocolate innovation comes after about a decade of development. Barry Callebaut, which works behind the scenes to produce chocolate sold by all the major producers including Hershey Co. and Cadbury, chose to introduce the product through Nestle, which invented white chocolate more than 80 years ago.

Japan’s $5 billion chocolate confectionery market is Asia’s largest, according to Euromonitor International. It’s also one of KitKat’s biggest markets, creating enough demand that Nestle last summer built its first KitKat factory in 26 years. Meiji Holdings Co., a Japanese chocolate maker, is investing some 27 billion yen ($240 million) into extending two domestic factories amid growing chocolate consumption in the country. - Bloomberg

Subscriber Only

An index of selected articles available exclusively to our readers with an Irish Times digital subscription