New recipes

Gene Simmons’ Rock & Brews concept plans growth

Gene Simmons’ Rock & Brews concept plans growth


Rock legend, reality television star and producer Gene Simmons is turning his classic-rock-themed restaurant concept Rock & Brews into a chain with global growth plans.

The craft-beer centric concept opened in Los Angeles about a year ago in a location “held together with duct tape and bungee chords,” said Simmons’ partner and restaurateur Michael Zislis.Rock & Brews was so successful, however, that the group decided to “invest real money,” Zislis said, purchasing the land and rebuilding the concept with plans to take it to other cities.

Three units are scheduled to open this year, including the reworked inaugural location in El Segundo, Calif., near Los Angeles International Airport, or LAX, which is scheduled to celebrate its grand re-opening on April 3.

A second licensed location is scheduled to open later this year in the Delta terminal at LAX. A third licensed unit is under construction in Tokyo and is expected to open by the summer.

Six Rock & Brews restaurants are planned for 2013, including more company-owned units, Zislis said. The operating company is Rock & Brews Licensing, based in Los Angeles.

The rebuilt original Rock & Brews restaurant doubled in size, growing to 200 seats within 5,000-square feet.

The redesign aims to evoke being back stage at a rock concert, with picnic tables, concert lighting, large-screen TVs and projection screens with a 360-degree speaker system. The venue will show concert videos and live recordings of rock performances.

The music of Rock & Brews will not be focused on KISS, but aims for a broader homage to classic rock bands in general, Zislis said.

The venue features themed nights for fans of bands such as Grateful Dead, Rush, The Who or the concert film “The Last Waltz,” which concert tour producer Dave Furano co-produced.

“I can’t tell you how religious people are about music,” Zislis said.

The new-and-improved location also has a vastly improved tap system that allows for 52 craft beers, with varying temperatures specific to the style of beer. For “beer geeks,” Zislis said, cellar temperatures are preferred for certain Belgian-style beers, for example.

The menu includes “craveable” casual-dining comfort foods, from burgers and sandwiches to salads and pizza, with prices ranging roughly from $8 to $20 for a family-style option.

The venue is also designed to be family- and dog-friendly, with a playground for kids and an open-air area for dogs.

Simmons also designed a “Wall of Rock” collage, featuring artists from Elvis to Kurt Cobain.

Rock & Brews is one of a growing number of music-themed concepts.

In December, a restaurant based on the 1970s Southern rock band Lynyrd Skynyrd opened in Las Vegas. And in 2010, a restaurant and lounge inspired by the magazine Rolling Stone opened in Los Angeles.

Simmons co-founded the rock band KISS, and more recently starred in the reality TV show “Gene Simmons’ Family Jewels.” He has created several other television shows and also has film credits as an actor and producer. Simmons also owns the record company Simmons/Universal Music.

Zislis founded the craft-beer-focused Manhattan Beach Brewing Co., as well as the Mucho Ultima Mexicana and The Strand House concepts, all in Manhattan Beach, Calif.

In addition, Zislis created the three-unit Rock ‘N Fish seafood-and-steak chain with locations in downtown Los Angeles, Manhattan Beach and Laguna Beach, Calif.

Furano joins Zislis and Simmons as partner. He was president of Bill Graham Presents, which managed tours for the Rolling Stones, Grateful Dead, Bob Dylan, Crosby Stills Nash and Young, Led Zeppelin and George Harrison.

Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Recognized As One of the Top 10 Fastest Growing Restaurant Chains

Recognized as a 2015 "Break Out Brand" by Restaurant News earlier this year, and recognized as #7 of the "Future 50: The Fastest Growing Small Chains in America" in Restaurant Business Magazine this month, Rock & Brews, co-founded by Gene Simmons and Paul Stanley of KISS, is tapping the franchise community to support its "world tour" expansion plans.

Today, Rock & Brews CEO Mike Reynolds (a 30-year restaurant industry/franchising veteran) announced that the company will experience a more than 45 percent growth by year end, and double its revenue by mid-2016. The brand has secured four new multi-unit franchisee partners to develop large territories in the United States , and letters of intent have been signed with partners for expansion into Canada and Australia. By the end of the year, Rock & Brews will grow from 11 highly successful locations in the United States and Mexico to 16, with several others in various stages of development.

"We have built a solid foundation for our continued growth and with our existing multi-unit franchise partners and others who have the credentials and experience necessary, we are poised for rapid expansion into new areas in the United States and beyond," said Reynolds. "We attribute our success to the uniqueness of our family-friendly and dog friendly concept that has the ability to adapt to nearly any location."

Rock & Brews has three distinct design concepts to date – free standing restaurants, airport restaurants and a stadium/arena concept.

The company has established a new world headquarters in Manhattan Beach, Calif. and, has numerous commitments for both debt and equity financing. With this growth capital there are plans for more company owned stores in addition to franchise opportunities.

By most standards, Rock & Brews would be considered a toddler in the restaurant world, having opened its first restaurant just three years ago. However, the brand's unique, family-friendly dining, tremendous craft beer selection, hand crafted American food offerings and entertainment formula has attracted a significant amount of industry attention, beginning with snatching the cover of Franchise Times in May 2012. In addition to recent nods from Restaurant News and Restaurant Business Magazines, Rock & Brews is standing out at major industry shows. Simmons served as the Keynote speaker at the Restaurant Finance & Development Conference in Las Vegas in 2014, and this September, he will serve as the keynote speaker at the MUSFO (Multi-Unit Foodservice Operators) conference in September in Dallas.


Watch the video: Rock u0026 Brews Oviedo Florida Ribbon Cutting with Paul Stanley and Gene Simmons of KISS